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Digital marketing is the use of the internet for marketing products and services for businesses and consumers. It makes use of email, social media and content marketing to interact and reach out to customers online. Digital marketing is an integral part of any business's marketing strategy and offers measurable results that can be tracked and evaluated.
Contrary to traditional methods of marketing like billboards, printed ads or radio commercials that are heard but not perceived, digital marketing permits you to reach your target people while they're using their smartphones, computers or tablets to search for products and buy goods and services. It is also more cost-effective and can give smaller and midsize businesses an edge over larger, established companies.
In addition to providing an easy-to-monitor return on investment digital marketing is also flexible and adaptable. You can customize messages to specific groups, and alter them on the fly depending on information from previous campaigns or on current customer behavior. For example, you can create email marketing campaigns that send special deals to customers who have recently visited your website, or remarket to them based on purchases they've made.
You'll need to be a good writer and social media expert as well as possess a solid grasp of marketing analytics. You can learn the necessary skills on the job or by earning a bachelor's degree in marketing, pursuing relevant courses or attending a digital marketing boot camp. It is important to keep up to date with the latest digital marketing trends, as they evolve at a rapid pace.